Overview
This training course is aimed at new users of Google Analytics (GA4) who have an aptitude to grasp technical concepts quickly.
Content
The GA4 data model
- Set up options GA4
- Tracking a more holistic digital space in GA4
- The primary metrics in GA4
- GA4 vs Universal Analytics (gtag.js)
- What is an event?
- Primary Events in GA4
- Custom / secondary events in GA4
- Cookies GDPR and Google Analytics
- Users and cross devise trackingUnderstanding the data
- Metrics vs Dimensions
- Page views, sessions, users, time and
- Bounce rates
- How accurate is the key data
- What does (not set), (not provided) and (other) mean?
- Default vs custom data gathering
Audiences in GA4 - Creating an Audience
- From template
- Custom
- Sharing and integrating an audiences
- Predictive Audiences
- Working with Demographic and Interest reportsAbout conversions
- What is a conversion?
- Identifying which conversions to track
- Conversion events in GA4
- About e-commerce
Have a question?
Let’s get this conversation started. Tell us a bit about your requirements and we’ll be in touch.
What you need to bring for these courses when delivered as a virtual classroom.
For virtual classroom courses, you will need:
- Computer with Internet Access
- Microphone and Headset
- Webcam
- Microsoft Teams
- A dual monitor setup is recommended for IT training