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Business Networking and Building Relationships

1 Day


In order for a business to grow, it needs to attract more clients and customers, or generate more income from the existing customer base.

With today’s technology, extending your customer reach may just be about the pressing of a few buttons. However, nothing replaces face-to-face contact and by improving your business networking skills to represent your products and services at meetings and events professionally, credibly, and competently, you can raise your profile, enhance your business reputation, build a referral network and ultimately gain new clients and customers.

Before you attend any networking event, it’s important to have planned and identified what you are hoping to achieve, and who to focus on, plus the right and wrong ways of joining a conversation or politely escaping from one. Also knowing how to present yourself using a carefully crafted but casually delivered personal pitch, are all key to creating the right impression on those that you meet, and this workshop will take you through the systematic steps in order for you to master the art of business networking.

Regardless of whether you are employed or self-employed, Public or Private sector, this workshop will help you to master the critical skills of Business Networking.

Programme Objectives

By the end of the workshop, participants will be able to –

  • Systematically plan for an upcoming networking event
  • Be confident in introducing yourself to others
  • Alter your approach to change your impact so others feel comfortable talking to you
  • Demonstrate different ways of creating and building rapport
  • Use a variety of techniques for starting, maintaining, and influencing conversations
  • Join and leave groups with ease
  • Recognise and make use of non-verbal boundaries in a networking situation
  • Understand how to use business cards effectively
  • Maintain a relationship beyond the networking event
  • Project a professional, credible and competent image

Programme Content

  • Welcome and Introductions
    • Expectations of the facilitator and participants
    • Learning objectives of the workshop
    • Personal Objectives
    • Housekeeping and timings
  • Why Bother to Network?
    • What are the benefits?
    • What do you aim to achieve?
    • Usual and unusual networking opportunities
  • Communication and Body Language
    • Having a positive attitude
      • Introducing yourself to strangers
      • Joining and leaving a conversation
      • Talking with ease
      • Positive and negative language
      • Active listening
      • Questioning skills
    • Body Language
      • How to join a group by understanding body language
      • Making a great first impression
      • How to appear confident even if you don’t feel it
  • Building Rapport
    • How do you know you are in rapport?
    • Eye contact
    • Rapport, respect and trust
  • Projecting a Positive (Networking) Image
    • Selling yourself
    • Your ‘pitch’
  • Building Relationships with
    • Decision makers
    • Challenging people
    • Influencers
  • After the Event and Following-up
  • Action Planning and SMART Objectives