Influencing and Persuading Customers

Overview

Wouldn’t it be amazing if you could get inside the mind of your customers and predict what they were thinking? What if you could influence their thoughts and how they were going to react? This course is delivered by one of Adapt’s award winning trainers and will help you to understand what motivates people to buy your services, what goes through a customer’s mind when making a purchase and how you can persuade them to buy from you. This is not about being pushy, but being able to successfully paint a picture with words.

Benefits

• Create a positive impression with customers
• Achieve maximum effectiveness in customer interactions
• Increase sales

Objectives

By the end of this training, participants will be able to:-

• Understand the factors which influence behaviour
• Use appropriate communication tools to persuade customers
• Plan to achieve a successful influencing outcomes and win more business

Content

• Understanding why people buy
• Different types of sales relationships
• The customer’s logical thought process

Influencing Behaviour:

• Beliefs and attitudes
• Customer’s perceptions
• Building report and establishing a common ground
• Using a Consultative Approach to help Buyers decide
• Persuasive Language
• Features, Advantages and Benefits
• Overcoming Objections
• Checking and Closing